What is Marketing?
If you ask different peoples, what exactly the marketing is? then there are chances that you will get n number of definitions. Marketing is such a huge & vast field. It is the transaction between two parties namely buyer & seller whose ultimate aim is to satisfy their unmet needs.
Marketing is the process of identifying the customer’s needs by planning & executing processes & ideas to satisfy customer’s & organizational goals. Pricing, Sales promotion, & distribution of goods & services are processes involved in marketing.