What is tag and TAG Manager and How it’s Work

What is tag and TAG Manager

Hello Friends, in this article we going to see What is tag and TAG Manager.  we explain the basic concept of tags and tag Manager (google Tag Manager). Benefits and how it will simplify your work.

Digital advertising and marketing make it easy for you to track the performance of your marketing and decide which users to target. There are several publishers and marketing channels available for you to reach the right audience.

Examples:

  • Google AdWords where you can buy advertising based on the search intent of the user.
  • Facebook where they can target a specific audience based on their preferences.

All these marketing efforts need you to put a small JavaScript tag or Pixel on your web page. Generally, you will take this tag from a publisher site and paste it on your website. If you are running your advertising on several channels, you have to manage all these tags. If some publisher changes the way the code is install, then you have to go back to the page and change your code. This creates a nightmare and this is where a tag manager helps.

In this article, we are going to look at one of the free tag managers, which is from Google, Google tag manager. Once you will learn about the benefits of Google tag manager, how to deploy Google analytics code. Why our Google tag manager understands various tones used within Google tag manager context, and also look at few tag implementation as well as advanced tag implementation. So let’s dive into the article.

Before we start, I want to highlight a few points that we have designed. In this article I have not made any assumptions on how much you know about the Google tag manager. If you are already familiar with tag and tag manager and how Google tag manager works or familiar with the interface of Google tag manager. Then you can skip over to next section where I dive into how tag manager works. Also, keep in mind that provide your review at the end of the article. I generally respond within 24 hours, so if you’re ready, let’s dive in.

What is tag:

Tags are snippets of code. Generally, JavaScript or key or GIF images that are provide by the third party for you to put on your web pages. These third parties then use the data collected. Why are these stacks to enable reporting and targeting? Some examples of tags are Google Analytics, Google AdWords, Facebook tracking pixel and many more. We will cover the full list of tags supported by Google tag manager in future articles. Now let’s take a look at some of the examples of tag unreal pages. Here’s an example of the best buy. Go ahead and right click and do view source on any website and you will see the HTML of the page. Go ahead and look at the HTML and you’ll see some tag. Scroll down to the bottom and you’ll see optimize Lee, some analytics tracking as well as some bright tech tracking.
what is tag manager

These are a few examples, but there is a lot more tag on this page. when you look at ESPN head is an example of a site catalyst tag, which is Adobe analytics. So as you can see there are a bunch of tags and sites generally have a lot of tags on their pages. As you saw these tag go on the page and could be anywhere on the page. Top, bottom or middle depending on how the developer chose to install them. Which causes a big problem when you have to change something, but you are dependent on developers to make the changes to your tags. You have to work with their schedule and many times that’s too late because they have their own priority list. So making changes to the tags is vanish on their priority list. It’s also very expensive because when developers make a change and the release the code. it requires quite a few people in the process to make sure everything is working fine.

What is Tag Manager:

So all in all, this adds to the complexity of making any changes to the tag on your pages. This is where the tag manager helps. Tag Manager removes the need to put individual tags on your page. Instead, Tag manager provides you a container that goes on your page. So you, have to put that container on your pages and then manage all your tags within an interface on the tag manager. So any time you have to make a change to attack, instead of making a change in your page. You go to the tag manager interface, make your changes to the tags, and they get loaded when the container gets loaded on the page. This helps cut your need to be dependent on it, and you can make all your tag changes in a matter of hours or even minutes.

How Tag Manager Works:

Before moving onto tracking various other tags. I want to spend some time looking at how to tag manager works. When you place a Google tag manager JavaScript on the page. It’s sitting there and can listen to actions happening on the page as defined by your triggers.

So you need to define a trigger that will activate the Google tag manager to take certain actions. When a trigger condition happen, then it fires the tech to an appropriate place or trigger observes an interaction on the page and decides whether a tag should triggered or not. In this process, it also use variables to capture some information on the page of the action to provide that information to triggers and tags as needed. Then our various types of triggers in Google tag manager, one of them is page views. Which listens for the page is load and ready to view click triggers.

Listen for any clicks on the page, on any type of element could be link, could be button images, etc. And then you have user engagement such as whether the element has visible form, are submit, crawled up, you tube video watch, etc. and other such as custom events, which can listen to any events that are being fired. Two data layer history, changes of your browser, any JavaScript errors and anytime or delays that you put.

We will cover some of these as we go through the examples. So to sum it up, there are few things in play here. One is your container code that’s ready to listen, our trigger, which makes it listen to particular actions on the page, our browser and the variables which store information about various things such as the actions, the page name, Ids, etc. Which can be pass to triggers and tags as needed? Once the trigger criteria are encounter, it fires the appropriate tech.

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